Users & their interactions with our product

Identify users and their interactions with the product and imagine, root and contextualise the utility of what we’re building is super critical. We need to untangle these critical interactions and solve the problem for each of these users.

Heres some artefacts to help you truly understand your users :

  1. User Persona

A user persona is a fictional representation of your customer to identify exactly what they need from the product you’re building.

Templates: User Persona | As a <role>, I want <goal/desire> so that <benefit>.

Further Reading: Personas

2. Noun Verb Map

The Noun-Verb method perfectly balances out the need for simple, comprehensible process diagrams that are also sufficiently detailed to enable the identification and analysis of performance improvement opportunities.

Templates: Noun Verb Map

Further Reading: What is the Noun-verb methodology of Process Mapping?

3. System Map

It allows you to: clarify thoughts at an early stage of analysis; decide on structural elements for a more detailed diagram of a different type; experiment with boundaries; decide on the level of interest, i.e. ‘focusing’; and communicate to others the basic structure of the system.

Templates: System Map

Further Reading: System Map & Related Content

4. Persona Map

Persona maps are abstract portfolios that represent your principal user. They usually entail users’ assumptions, attitudes, association with your product/service, and even their personal life.

Templates: Persona Map

Further Reading: Persona Mapping

5.Empathy Map

To understand what our customers are influenced by, what their pain points are, and their goals and challenges to begin improving our customers’ experience we can use the Empathy Map.

Templates: Empathy Map



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